About Marketing Management
MBA with option to choose Marketing Management Elective focusses on providing specialization option in Marketing that empowers learners with industry-relevant marketing competencies across digital strategy, rural markets, global branding, integrated communication, and modern marketing frameworks. With strong emphasis on analytics, customer insights, communication strategy, and technology-led marketing, graduates are prepared for high-impact roles in brand management, digital marketing, sales leadership, global marketing, and product strategy across sectors such as FMCG, IT, retail, BFSI, e-commerce, and consulting.
Best for: Marketing, brand management, digital strategy, sales leadership.
Learning Modules
Marketing
Marketing focuses on understanding customer needs and creating strategies to promote products or services that attract and retain customers.
Brand Management
Brand management involves shaping how customers perceive a brand, ensuring consistent messaging, identity, and long-term brand value.
Digital Strategy
Digital strategy defines how a business uses digital tools, platforms, and technologies to achieve growth and improve customer experience.
Sales Leadership
Sales leadership involves guiding and motivating sales teams, setting goals, and driving revenue growth through strong strategy and execution.
Career Path
Awards and Recognitions
