About Digital Marketing
This elective allows you to dive into the world of online marketing — mastering how brands, platforms, content and analytics come together to reach and influence customers in digital channels. It is unique because: It emphasises digital-first business strategies, not just traditional marketing. You will gain skills in web development & optimization, e-commerce, search-engine-marketing (SEM) & PPC, content marketing, analytics and data-driven marketing. It aligns with the growing demand for digital-marketing professionals across industries, making you job-ready in a rapidly expanding field.
Learning Modules
Web Development & Optimization
Building high-performance websites with modern frameworks, responsive design, faster load times, and SEO-friendly architecture.
E-Commerce
Designing and managing online stores, payment integrations, customer experience optimization, and sales funnel strategy.
Search Engine Marketing (SEM) & PPC
Paid advertising campaigns using Google Ads, keyword bidding, audience targeting, and maximizing ROI through effective PPC strategies.
Content Marketing
Creating compelling content, brand storytelling, copywriting, and distribution strategies to engage and convert audiences.
Analytics & Data-Driven Marketing
Using analytics tools to track performance, measure KPIs, interpret customer behavior, and make data-backed marketing decisions.
Career Path
